Digital accessibility in retail and ecommerce

Grow your revenue, increase loyalty, and provide seamless experiences for customers.

Unlock $18 trillion+ in spending power with accessible digital commerce

AI-driven content, rising customer expectations, and tightening regulations are reshaping e-commerce, raising the stakes for digital accessibility testing and validation and the value it can provide.

Without the right approach, companies risk lost market share, damaged reputation, and legal exposure. An estimated 1.6 billion people—or about 20% of the global population—live with a disability, and inaccessible websites shut them out. When you factor in people with disabilities along with their friends and family, this audience represents $18.3 trillion in spending power.

In today’s market, staying competitive means creating better experiences for everyone.

Deliver accessible commerce experiences with confidence

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Rapide

Build accessibility into your product early and scale it quickly as new products, promotions, and content go live to create a seamless customer journey.

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De confiance

Leverage expert-backed results to ensure every page, form, and checkout flow meets global compliance standards and reduces risk.

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Comprehensive

Make all your digital touchpoints accessible with automated, guided, and manual testing tools across the software development lifecycle.

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Innovative

Harness AI-powered automation and advanced accessibility testing tools to keep pace with rapid content changes, and stay ahead of industry trends.

Drive retail growth across the customer journey

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Increase market share

Expand reach by making web and mobile experiences accessible, connecting with people with disabilities, and supporting them throughout the entire customer journey from discovery and purchase to service and long-term loyalty.

Statistic: 1 in 6 of us has a disability
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Accelerate operations

Deliver accessible experiences faster by integrating accessibility checks into your existing tech stack, development pipelines, and workflows without slowing teams down and keeping up with the pace of delivery.

Two people smiling and looking at a laptop together, with labels about accessibility, development speed, testing, and workflow.
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Enhance engagement and loyalty

Create accessible, seamless experiences at every touchpoint, increasing customer satisfaction, retention, likelihood of completing purchases, and loyalty.

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Ensure compliance and build brand trust

Stay aligned with global accessibility regulations while demonstrating a commitment to accessible digital experiences that strengthens brand reputation.

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Catch accessibility issues early to reduce costs by 30x.

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Explore the Deque solution

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Accessibility testing tools

Use automation and AI to quickly and accurately detect, fix, and prevent accessibility issues before they reach your customers. Deque’s testing tools help find and fix accessibility issues early in the software development lifecycle when it’s easier and more cost effective to do so.

Learn more about accessibility testing tools
Interface d'Axe DevTools présentant les outils de test d'accessibilité, les résumés des problèmes et les résultats des revues de code tout au long des workflows de développement.
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Audits and expert services

Partner with Deque’s accessibility experts to build and scale accessibility initiatives. They’ll conduct audits, provide strategic consulting and remediation services, and much more—all backed by our proven methodology and deep industry expertise.

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Accessibility training

Empower teams with the knowledge to build and maintain accessible experiences. We offer role-based, customized, instructor-led training, workshops, and boot camps as well as a variety of self-paced online courses.
Learn more about accessibility training
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Explore additional resources

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Accessibility at REI

Accessibility Strategies for Retail Organizations

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Harland Clarke: Confidence in eCommerce Site Compliance

How Harland Clarke uses Deque tools to instill confidence in eCommerce site accessibility compliance.

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Person looking frustrated while using a laptop, with callouts about digital accessibility value, ROI, business impact, and inclusive marketing.

Digital accessibility and the cost of exclusion

Would you trade $250,000 in digital accessibility cost for a loss of $5.7M in revenue?

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Team discussing ideas around a whiteboard during a meeting. The callout text reads Digital accessibility, E-commerce, ROI, and Risk avoidance.

Drive ROI and limit risk: Getting accessibility right for retail

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